Areas of Expertise : Luxury Brands
Authors: Emilie Bénéteau and Stéphane Lacroix. Licensing experts
How the use of licenses has become a strategy of brand development and how far can it go without losing its identity? What advice would you give to brand owners and licensees to create sustainable business together?
Discover some answers through the interview of authors of Luxe et licences de marques: Emilie Bénéteau and Stéphane Lacroix.