Author: Jean-François Dufour
Expert in Business International
Expert Talk : China
Interview of Jean-François Dufour
Author of Made by China
In recent years, by reversing the starting point of their economy, China's industrial firms have initiated a switch over. The impetus given by the government is not alien to this change, which suggests a transition to a new model where control of manufacturing processes is associated with marketing.
The time when China was only figured as a "factory world" is over; now the term Made by China would makes sense.