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Expert talk: Gerald Lawless, CEO Jumeirah Group

Speaker : Gerald Lawless, CEO Jumeirah Group

As Jumeirah group is becoming a hospitality industry leader through establishing a world class portfolio of luxury hotels and resorts, Gerald Lawless explains how important it is to settle resorts in the right market segment and reminds that the main key to unforgettable guests experiences is to stick to the group values: "We will always smile and greet the guest before the guest greats us".