Author: Cécile Lochard and Alexandre Murat, Luxury Experts and Sustainable Development
Expert Talk : International Luxury Brands Management
Interview of Cécile Lochard and Alexandre Murat
Co-authors of La nouvelles alliance Luxe et Développement Durable
After developing an inventory and highlighted the first initiatives in this area, the co-authors provide us with the first areas of action towards a responsible luxury. It is therefore the first book that makes a direct link between the luxury and sustainable development.
This interview provides an opportunity to revisit some key elements of their work: the question of labeling, traceability issues through role of the media.