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Expert Talk : International Luxury Brands Management - Géraldine Michel

Author: Géraldine Michel,
Brand expert

Expert Talk : International Luxury Brands Management

Interview of Géraldine Michel

author of Au cœur de la marque

How to create, manage, develop and evaluate a brand: Here are the key points written in the book by Géraldine Michel.
The interview outlines, in broad terms, the strategies to be implemented to build a strong brand and identity.