Author : Benoît Meyronin and Charles Ditandy
Expert in Management
Expert Talk : Marketing & Communication
Interview of Benoît Meyronin
Co-authors of "Management au Marketing des Services"
And if the marketing of services was the vector for transforming the culture? What are the recommendations to allow a smooth client's path? How to reduce the gap between back office and front office? And how to fill up the consumption areas? These are the questions raised by our expert.