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Expert Talk: Marketing & Communication

Author : Benoît Meyronin and Charles Ditandy
Expert in Management


Expert Talk : Marketing & Communication

Interview of Benoît Meyronin
Co-authors of "Management au Marketing des Services"

And if the marketing of services was the vector for transforming the culture? What are the recommendations to allow a smooth client's path? How to reduce the gap between back office and front office? And how to fill up the consumption areas? These are the questions raised by our expert.