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Kathleen Mattews : the power of Social Media

Areas of Expertise : Hospitality
Speaker : Kathleen Mattews, VP Global Communications & Public Affairs

Through this interview Kathleen Matthews highlights the power of Social Media and the necessity to speak with one voice when it comes to the Travel & Tourism industry.
According to her "Social Media is the best way to have a very personal conversation", to enhance and spread guest experience: a crucial issue in our industry.