"Expert Talk" is an entrepreneurial division established at the initiative of MBA students of IEMI-CMH.
The objective: Organizing interviews with authors in the diverse areas in the world of Management in Hospitality and Luxury Brands.
The program: Interpretation of reference as diverse as Marketing, Luxury Brands, Communication through the Management Services or Social Networks.
Business-oriented approach, collaboration expertise through workshops, allowing the creation of a "toolbox" managerial. Passion & Expertise are the key word. Interpretation of reference as diverse as Marketing, Luxury Brands, Communication through the Management Services or Social Networks.
It was during the last quarter of 2011 the division was inaugurated on the occasion of the publication of the book Le pouvoir dans la peau by Jacques Seguela. An interview that gives us information on the socio-emotional value of communication, the impact of the Internet revolution, or the fundamentals of advertising of the future.
Subsequently, other authors – Dana Thomas, Alain Némarq et Alain Joannes, to name a few - came to deliver their knowledge. New videos are uploaded regularly to enrich the expert networks.
Author: Cécile Lochard and Alexandre Murat, Luxury Experts and Sustainable Development
Géraldine Michel, the author of "Au cœur de la marque"
Pôle d’Expertise : Alain Joannes,
Communiquer en Rich Medias
Pôle d’Expertise : Alain Némarq, une autre définition du luxe
Let’s meet Dana Thomas, renowned journalist & author of « How Luxury Lost Its Luster »