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MBA students at CMH mobilize their entrepreneurship capacities !

24/05/2013
  • MBA students at CMH mobilize their entrepreneurship capacities !

Within the framework of a workshop having for objective to mobilize the managerial skills acquired during their MBA program in International Hospitality and Luxury Brands management, students presented innovative projects on prestigious hotel chains.

Objectives?

  • Position the experiences and the knowledge on the functioning and the viability of a hotel luxury establishment.
  • Analyze in an autonomous way the strategy of positioning and its economic constraints.
  • Synthesize and optimize the experiences to the know-how already acquired during the program
  • Synthetize in an autonomous way personal analysis and present the functioning of a hotel establishment

The best groups won a thrilling incentive: a night in a luxury hotel in Paris and a lunch hosted by the general manager of the Shangri La Paris !

Check out the top four projects:

https://sites.google.com/site/shangrilasingapour/home

http://www.calameo.com/read/001932841f1531701e6a2

http://glossi.com/vivi2012/13739-six-senses-yao-noi

http://www.youtube.com/watch?v=e5vdekosEEw&feature=youtu.be