Within the framework of a workshop having for objective to mobilize the managerial skills acquired during their MBA program in International Hospitality and Luxury Brands management, students presented innovative projects on prestigious hotel chains.
- Position the experiences and the knowledge on the functioning and the viability of a hotel luxury establishment.
- Analyze in an autonomous way the strategy of positioning and its economic constraints.
- Synthesize and optimize the experiences to the know-how already acquired during the program
- Synthetize in an autonomous way personal analysis and present the functioning of a hotel establishment
The best groups won a thrilling incentive: a night in a luxury hotel in Paris and a lunch hosted by the general manager of the Shangri La Paris !
Check out the top four projects: