Double diplôme MBA - MA in New Media for Business

IEMI-CMH Paris is launching New Media for Business - an innovative online Master of Arts Degree program. MA - New Media for Business prepares the participants for leadership roles in hospitality and luxury fields, industries which are at the forefront of New Media multi-screen utilization.

Program Coordinator
Oneglobe Network

In today’s marketplace consumers can choose to use any screen at any time, from lobby touchscreens in hotels to person smartphones, Consumers are sharing, downloading, remixing, writing reviews and creating personalized media at an amazing rate.

Why MA in New Media for Business - double degree?

To succeed in this dynamic, user centric market requires a fresh, new expertise - the art and science of New Media. The online program is equivalent to 2+ years of professional digital marketing experience.

MA degree in New Media Studies empowers careers to move “at the speed of market.”

Online learning program - focus high achievers

Apply here

Curriculum Outline

Digital Skills Certificate Modules


  • A series of online only Masterclass modules to augment professional experience
  • Modules combine strategic concepts essential for business success in the digital marketplace with handson, practical experience using online platforms, apps and emerging technologies.
    • Each module is the equivalent of 6 months professional experience
  • Modules are based upon selfreliant learning principles, selfpaced timetable and instructor + peer supported
  • Certification – upon successful completion of each module, each participant is awarded a certificate validating skillset
  • Upon successful completion of 5 Certificate Modules, participants may elect to accomplish a consultancy + presentation to qualify for Masters Degree in New Media for business.
Customer Acquisition + Communication Series Modules Available October 2013 –
February 2014
Search Marketing for Hospitality – Online Visibility Performance 3 weeks – time limit for completion
20 hours – complete module
SMO – Social Media Optimization 3 weeks – time limit for completion
20 hours – complete module
Customers as Advocates – Developing Effective Online Communities 3 weeks – time limit for completion
20 hours – complete module
Service 3.0 – Customer Engagement – Prestay, InStay + PostStay 3 weeks – time limit for completion
20 hours – complete module
Online Advertising – Overview PPC, AdWords + Paid Ads options 3 weeks – time limit for completion
20 hours – complete module
Performance Management + Measurement Series Modules Available March 2013 –
September 2014
Content Strategy & Distribution Techniques 3 weeks – time limit for completion
20 hours – complete module
ROI Tracking – Customer Path to Purchase 3 weeks – time limit for completion
25 hours – complete module
Multidevice + Mobile Marketing 3 weeks – time limit for completion
25 hours – complete module
IDM – Integrated Digital Marketing Management 3 weeks – time limit for completion
25 hours – complete module
Google Analytics – Metrix Analysis 3 weeks – time limit for completion
25 hours – complete module
Now for Next Advancing Digital
Expertise Thought Leadership
CX Web Experience Optimisation connecting with multiscreen, always on customers 3 weeks – time limit for completion
30 hours – complete module
5 Modules – Successful Completion + Consultancy Project MA Degree – New Media for Business
Certification + Degree provided by CMH
All Concepts + Materials Proprietary to E. A. Craig 7/2013 All Rights Reserved




Admission & Criteria

Individuals who wish to pursue specializations in digital marketing, web services, social media, online brand development, reputation management and emerging role in online media

  • MBA Graduates
  • Hotel School recent graduates
  • Young professionals - hospitality & luxury focus
  • Career changers
  • Corporate sponsors - employee education





Beginning of the session : September 2013
Duration : 6 à 8 months

Online learning Courses :

  • Commitment of 25 hours a week
  • Self paced - can accomplish reading, assignments + collaboration within the required timeframes
  • No technical skills required - current utilisation of Gmail, Facebook or Linked In, ideally active in 1 additional social platform such as Instagram, Pinterest.
  • International approach, Europe-focus case studies
  • Hands on experience in select social media, presentation platforms + mobile apps
  • Language of instruction - English; Global platforms and media

Google plus   Twitter    Vine    Vimeo   Youtube



Job Opportunities

Job Opportunities in Hospitality & Luxury Sectors

  • E-Reputation Manager
  • Web Community Manager
  • Chargé de communication Web
  • Chargé des RP digitales
  • Chef de projet e-CRM
  • M-Marketeur & Web-Marketeur
  • Media planner
  • Responsable veille stratégique
  • Mobile Marketing Specialist
  • Web Marketing Consultant
  • Customer experience optimization specialist
  • Web optimization manager
  • Social marketing manager
  • Globalizational & digital content deployment specialist
  • Customer relationship manager – CRM



Tuition fees

Tuition fees includes:

  • Personal Skills assesment
  • Access all modules + resources
  • Final assessment + skills certification
  • E-portfolio + job search info
  • Graduation - double degree BA, MA New Media in Business

Tuition fees 5700 €

The "European Studies" solidarity fund of ECMU European Corporate Management University - Brussels awarded a scholarship to CMH MBA students in International Hospitality Management and Luxury Brands to continue their education and obtaining MA and the double degree MBA / MA in New Media: an Innovative business sector!



Quick Check

New Media in Business Master of Arts Degree - CMH Paris

What is New Media?

The combined use of social platforms, mobile apps and emerging technology to connect and converse with customers is ‘new’ media. Some examples:

Networks logos

Why this Online Degree Program?

Advancing your is the equivalent of 2+ years of professional experience.
Progressive digital media skills are considered essential by employers. Skills can be
applied to hospitality customer service, operations, luxury retail or online marketing.
○ standout in your field
○ earn more
○ be qualified for newly created positions
ideal for high achievers.

How much time will it take?

○ 25 hours per week, per module, self paced - accommodate your schedule
○ Completion of all modules can take up to 8 months
○ the very ambitious can accomplish the program in 6 months

When does the online coursework start?

○ October 20, 2013 - Applications accepted until October 15, 2013
○ Early admission, reduced tuition, accepted until September 15, 2013

What will I learn?

How to answer such key business questions, such as:
○ Where to allocate budget and resources for online efforts?
○ How to measure ROI for online efforts?
○ What is MY customers’ dynamic decision path?
○ How to differentiate a tech trend from a solid strategy?
○ How to acquire and keep customers in a multi-screen marketplace?
○ Hands on experience with innovation online platforms and apps - such as
Lounge Up    Strikingly   Google +   Vine

Questions or personal assistance needed? We are ready to connect -