The MASTER in INNOVATIVE TOURISM MANAGEMENT has been designed by IEMI and Alma Mater Europaea ECM to answer the needs of a challenging and rapidly growing tourism industry worldwide.
After a close consultation with Tourism Professionals and industry and Governmental leaders, the program has been defined to enable students leadership position in the tourism industry.
The program is designed especially for students wanting to further their studies in the field of Prospective Tourism and aspiring to play a leadership role in a growing service industry.
Students holding a Bachelor degree in Business studies or related disciplines that contain a high number of business subjects. Proficiency in English (TOEFL – TOEIC score) and another foreign language. Native speakers of English are exempt from this requirement in proficiency.
• Class teaching and blended learning with Academic lectures, case studies, online courses, teamwork, field trips, guest speakers and/or related applied projects in an international environment.
• Language of teaching : English and another foreign language
• 2-year program
• 120 credits
• Part-time program
Advanced Management & Marketing Management - 6 Credits
World Economic Geography & Global destinations - 6 Credits
Innovative trends in Tourism - 6 Credits
Financial Management for Tourism - 6 Credits
New Technologies and Social Media in Tourism - 6 Credits
Legal aspects in Tourism - 4 Credits
Sustainable Development - 4 Credits
Event Management in Tourism - 4 Credits
Quantitative methods 1 - 4 Credits
Ethical issues in Tourism - 4 Credits
Applied project - 4 Credits
Hotel & Restaurant Industry - 3 Credits
Cultural Tourism in EU and heritage management - 3 Credits
Health Recreation & Leisure Tourism - 3 Credits
Digital Marketing - 3 Credits
Security Management - 5 Credits
CSR – Corporate Social Responsibility - 5 Credits
Cross Cultural Relations - 5 Credits
Entrepreneurial Spirit in Tourism - 5 Credits
Quantitative methods 2 - 4 Credits
Decision making processes in Tourism - 3 Credits
Revenue Management - 3 Credits
Methodology Workshops - 5 Credits
Final Master Thesis - 25 Credits